What kind of customers will engage with your bot the most?.What kind of experience do you want your customer to have?.How will your bot's personality reflect your brand image, style, and tone of voice?.What are you hoping to achieve by developing a personality for your bot?.What will it be used for most frequently?.What is your social media chatbot's key purpose?. In order to create a winning persona for your chatbot, start by having a brainstorming session. Named 'Dom the pizza bot', this service allows customers to order pizza via the Facebook Messenger App.Īs well as processing food orders, this chatbot also provides a fun user experience by conveying a humorous personality and even telling jokes. This will further bridge the gap between human and AI-powered support, thus enhancing the chatbot experience for your customers.Ī compelling or unique chatbot personality can also be a great way to differentiate your brand from your competitors on social media.Ĭonsider Domino's social media chatbot as an example. You can achieve this by developing an engaging personality for your chatbot. Ultimately, the type of social media chatbot that’s right for you will depend on your individual goals and business needs.Ī top tactic for social media chatbot success is to make your bot likeable and enjoyable for customers to interact with. So, if you want to deliver more humanized support and an exceptional digital customer experience, an AI-powered virtual agent is the way to go.īut, if you just want to improve efficiency and give your customer advisors more time in a cost-effective way, a rule-based chatbot can still be a useful option. Rather than relying purely on scripted answers, a virtual agent uses machine learning and natural language processing (NLP) to understand a customer’s intent and respond in a more ‘human-like’ way.Īn advanced AI-powered chatbot, like Talkative's Chatbot Advisor, can even ‘remember’ previous interactions, meaning it can learn to handle more and more customer queries as time goes by. virtual agents), by contrast, are designed to interact with customers in a conversational manner. While this can be a great tool for basic triage, it also limits the scope of user input and therefore the questions that the chatbot can be asked.ĪI-powered chatbots (a.k.a. In most cases, rule-based chatbots require customers to choose responses from set phrases or keywords. The easiest way to differentiate between the two options is to look at their capabilities.Ī rule-based chatbot is programmed to respond to customer questions using decision trees and scripted responses - either previously scripted by you or drawn from your brand’s knowledge base. When deploying a social media chatbot, you’ll be faced with a choice between a rule-based chatbot or an AI-powered chatbot.
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